Drive Growth with Expert Fractional CMO Guidance
Barthelona is a specialist EMEA marketing consultancy helping Series A-B tech startups build revenue-driving marketing engines. We provide fractional CMO leadership and focused market entry strategies that turn ambitious growth plans into measurable results. Whether you’re launching in Europe or scaling across EMEA markets, we deliver the strategic expertise and hands-on execution that drives growth.
What We Bring
EXPERIENCE
15+ Years Leading Tech Marketing Teams
SPECIALISATION
EMEA Market Entry & Growth
TRACK RECORD
Driving 40%+ of Revenue
APPROACH
AI-Powered, Data-Led Strategy
Scale Your Startup with Strategic Marketing Leadership
Growth doesn’t happen in isolation. The work starts with a clear market entry strategy, builds brand credibility, puts the right marketing foundations in place, and drives the pipeline that turns momentum into revenue.
Go-to-Market Strategy
Crafting tailored go-to-market plans for each market, working closely with executive leadership across sales, product, and partner functions to ensure local relevance and real impact.
Brand Positioning & Thought Leadership
Building brand visibility and credibility through content marketing, PR, executive engagement, and industry events. Helping technology companies stand out in competitive markets and earn trust with enterprise buyers.
Strategic Leadership
Defining and executing marketing strategies for high-growth technology companies across key territories. From the first marketing hire to a fully functioning, revenue-driving team; always aligned with your business objective.
Revenue & Pipeline Growth
Designing and leading integrated marketing plans, including ABM programmes, to accelerate pipeline, drive customer acquisition, and support regional expansion. Every initiative tied to measurable revenue outcomes.
The Story Behind Barthelona
Yes, it’s Barcelona—with the “th” /θ/ sound it deserves.
Ana de Jorge, Founder.
Originally from Spain and long based in London, Barthelona perfectly captures what she does: bridging markets, cultures, and business models across Europe. The name reflects 15 years of helping technology companies navigate the complexity of EMEA expansion.
Ana has built and led marketing teams across EMEA, LATAM, and APAC for technology companies recognised as Gartner Magic Quadrant Leaders. She has been the first marketing hire multiple times, taking organisations from zero marketing presence to revenue-driving engines contributing more than 40% of company revenue.
She brings together analytical rigour and creative execution, using data and emerging technologies to turn complex business goals into practical, scalable marketing initiatives. Her expertise spans demand generation, pipeline acceleration, partner marketing, and brand development; always with a clear focus on measurable outcomes.